A practice and a point of view.

Momentum is the new moat.

All Momentum is a consulting venture for founders building things the market does not yet have a frame for. We ship the systems that comms work used to commission. Customer portals, internal intranets, founder-voice engines, AI workflows for press and content. Senior judgment on the strategy. Engineered execution on the build.

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The thesis, in short Five convictions

01Communications has become engineering.
02The narrative wins the category. The infrastructure makes it shippable.
03Engineering got cheap enough that comms operators are the natural builders.
04Agencies are too slow. In-house hires take too long.
05AI made competitors faster. Ship faster than they can copy.

The thesis

What's changed. In founder language.

Five convictions about what comms has become. If any of them sound like the market you are operating in, we should talk.

Communications has become engineering.

The work used to be writing and pitching. Now it is also the apps, portals, intranets, automations and AI workflows that decide how a company actually talks to itself, its customers and its market. The deliverable is shipped software as often as it is shipped narrative.

The narrative wins the category. The infrastructure makes it shippable.

A founder voice without the systems to amplify it is a hobby. A system without a founder voice is a CRM. Notion was not the best note-taking app. Linear was not the best project tool. Anthropic was not the only foundation model lab. They were the most credibly told, and they built the tooling to keep telling it at volume.

Engineering got cheap enough that comms operators are the natural builders.

No-code, AI and plug-and-play tooling have collapsed the gap between the brief and the build. The skills that matter, distilling ideas, understanding how people interact, designing how information flows, are comms skills. The customer portal, the internal intranet, the founder-voice email engine: these are comms projects now.

Agencies are too slow. In-house hires take too long.

$25K monthly retainers with three layers of junior account handlers on one side. $300K-plus VP of Comms hires with six-month ramp times on the other. Neither was designed for the pace of the market you are trying to reach. One operator and one engineer compress both into senior delivery from week one.

AI made your competitors faster. Ship faster than they can copy.

The window for category creation is collapsing. The defence is not better strategy. The defence is shipping the next iteration before the incumbent finishes its first. Momentum is the new moat. The companies that win the next decade are the ones who can compress the cycle from "we need to communicate this" to "the system that communicates this is live."

Fit

The work we love. The businesses we love doing it for.

Purpose over sector. Speed over scale. We are most useful where the comms function needs both judgment and infrastructure.

The work we love

Founder-voice systems that ship daily.
Customer portals and internal infrastructure.
Category-defining narratives at speed.
Reputation work in moments that matter.
Brand from zero, with the engineering to compound it.

Who we love building it for

Purpose-led founders building something they would spend a decade on.
AI-native and AI-adjacent companies.
Climate, deep tech and infrastructure.
Series A to C, before the first Head of Comms hire.
Companies in a moment (fundraise, launch, category move).

Less useful for pre-product companies, pure performance marketing, press release shops, or companies without a purpose to build around.

Practice

What we build.

A consulting venture for the AI era. We ship the systems that comms work used to commission. Live builds tagged. Everything else is the kind of system we ship for clients in moments that matter.

Live

PAES Assessment Shell

AI-native digital assessment platform for an education-technology client. In pilot at tools.paes.org.

Live

NYMBL Customer Portal

SuiteDash project hub for an LA architecture firm. Live across thirty-plus active rebuilds.

TestFlight

Protokol, Peptides Simplified

Consumer AI iOS app, currently in TestFlight beta. Built end to end by Lukas.

Founder Voice Engine

Daily content drafted in your voice. LinkedIn, board memos, all-hands. Approval-gated.

Investor Update Automation

Data sources in. Polished update out. Monthly cadence in your founder voice.

Board Pack Generator

Real-time data into a board memo your investors actually read.

Internal Narrative Intranet

Personalised employee context. The opposite of an intranet nobody opens.

Marketing Website

Editorial-grade sites with AI-native back-ends. Like the one you are reading.

Outbound Campaign Engine

ICP to inbox in your voice. Approval-gated. Reply rates tracked.

Press Pitch Engine

Story angles, drafts and personalisation per journalist.

Journalist Intelligence Stack

Who covers what, when, and how to pitch them. Updated continuously.

Coverage Tracker

Placements, mentions, sentiment and share of voice in one dashboard.

Customer Story Engine

Call recordings into polished case studies. With customer approval flow.

Newsletter Engine

Founder or firm content, segmented and shipped in voice.

Crisis Readiness System

Issue detection plus pre-baked response trees. Ready before you need them.

Brand Health Monitor

Mention volume, sentiment and reputation, tracked weekly.

All-Hands Prep Engine

Slide deck to script to Q&A. Internal narrative shipped end to end.

Competitive Intelligence Dashboard

Continuous competitor signal monitoring. Briefed weekly.

Team

The team. Built for the windows that matter.

A senior communications operator and a senior engineer. The shape of the firm is the thesis.

Rory Anderson, founder of All Momentum. Based in Los Angeles.

Founder & Senior Communications Operator

Rory Anderson.

I run All Momentum. I write like a journalist, think like a strategist, and build like a founder.

Most recently Chief Growth Officer at Partanna Global, where I built the comms function from scratch, took the company from zero press to a Wired Top 100 listing, and helped raise $27M. Before that, a decade in senior agency roles at Ketchum, Teneo, M&C Saatchi and Portland Communications, on accounts including NATO, the Government of Qatar, the UN TNFD, Kempinski Hotels, Whirlpool, Unilever and Samsung. Before that, broadcast and print journalism at CNN, BBC and the Mail on Sunday.

I started All Momentum because the work I want to do, narrative architecture for purpose-led founders at the speed AI now makes possible, was not being offered in a shape that worked. So I built it.

Lukas LeChau, Lead Engineer at All Momentum. Based in Los Angeles.

Lead Engineer

Lukas LeChau.

I build the systems behind All Momentum's work.

Stack: Claude Code, Python, n8n, SQL, API integration, IoT. Outside All Momentum, I run lead generation and analytics at Compass Real Estate in Beverly Hills, where I built a two-agent AI system and a 100-point lead scoring model that automated end-to-end direct-mail operations from fifteen minutes to three seconds. Previously IT Program Manager at Gradient Energy, managing IoT data pipelines and validation workflows that reduced testing time by 25%.

Founder of Midnight Web Development. Builder of Protokol, Peptides Simplified, currently in iOS TestFlight beta. Information Systems and Business Analytics at Loyola Marymount University, Computer Science minor.

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