A practice and a point of view.
All Momentum is a consulting venture for founders building things the market does not yet have a frame for. We ship the systems that comms work used to commission. Customer portals, internal intranets, founder-voice engines, AI workflows for press and content. Senior judgment on the strategy. Engineered execution on the build.
The thesis
Five convictions about what comms has become. If any of them sound like the market you are operating in, we should talk.
The work used to be writing and pitching. Now it is also the apps, portals, intranets, automations and AI workflows that decide how a company actually talks to itself, its customers and its market. The deliverable is shipped software as often as it is shipped narrative.
A founder voice without the systems to amplify it is a hobby. A system without a founder voice is a CRM. Notion was not the best note-taking app. Linear was not the best project tool. Anthropic was not the only foundation model lab. They were the most credibly told, and they built the tooling to keep telling it at volume.
No-code, AI and plug-and-play tooling have collapsed the gap between the brief and the build. The skills that matter, distilling ideas, understanding how people interact, designing how information flows, are comms skills. The customer portal, the internal intranet, the founder-voice email engine: these are comms projects now.
$25K monthly retainers with three layers of junior account handlers on one side. $300K-plus VP of Comms hires with six-month ramp times on the other. Neither was designed for the pace of the market you are trying to reach. One operator and one engineer compress both into senior delivery from week one.
The window for category creation is collapsing. The defence is not better strategy. The defence is shipping the next iteration before the incumbent finishes its first. Momentum is the new moat. The companies that win the next decade are the ones who can compress the cycle from "we need to communicate this" to "the system that communicates this is live."
Fit
Purpose over sector. Speed over scale. We are most useful where the comms function needs both judgment and infrastructure.
Less useful for pre-product companies, pure performance marketing, press release shops, or companies without a purpose to build around.
Practice
A consulting venture for the AI era. We ship the systems that comms work used to commission. Live builds tagged. Everything else is the kind of system we ship for clients in moments that matter.
Team
Three operators. Communications, engineering, and the founder relationship itself. The shape of the firm is the thesis.
Rory Anderson, founder of All Momentum. Based in Los Angeles.
Founder & Senior Communications Operator
I run All Momentum. I write like a journalist, think like a strategist, and build like a founder.
I started All Momentum because AI changed the economics and speed of narrative, but not the quality of thinking behind it. Founders suddenly had infinite content and very little coherence. The work I wanted to do, narrative architecture for purpose-led companies operating at speed, didn’t really exist in a form that worked. So I built it.
My approach was shaped across journalism, communications, and growth. In newsrooms at CNN, BBC, and the Mail on Sunday, where clarity mattered. In senior agency roles at Ketchum, Teneo, M&C Saatchi, and Portland Communications, working with organizations navigating complex, high-stakes narratives, including NATO, the Government of Qatar, the UN TNFD, Samsung, Unilever, Whirlpool, and Kempinski. Most recently at Partanna Global, where I built the communications function from scratch, helped take the company from zero press to a Wired Top 100 listing, and supported a $27M raise.
I still bring the same standard to the work now: clear thinking, strong narrative, and momentum that compounds.
Lukas LeChau, Lead Engineer at All Momentum. Based in Los Angeles.
Lead Engineer
I build the systems behind All Momentum.
My work sits at the intersection of automation, infrastructure, and applied AI, building systems that make complex operations faster, smarter, and easier to scale. Stack includes Claude Code, Python, n8n, SQL, API integration, and IoT.
Alongside my work at All Momentum, I’m trusted with lead generation and analytics at Compass Real Estate in Beverly Hills, where I built a two-agent AI system and a 100-point lead scoring model that automated direct-mail operations from fifteen minutes to three seconds. Previously at Gradient Energy, I managed IoT data pipelines and validation workflows that reduced testing time by 25%.
As founder of Midnight Web Development, I developed products including Protokol and Peptides Simplified, currently in iOS TestFlight beta. My background in Information Systems and Business Analytics at Loyola Marymount University, alongside a minor in Computer Science, shaped the technical and analytical foundation behind the way I build systems today.
I build systems designed to remove friction, surface signal, and create momentum, not just more output.
Natasha Darkwah, New Business Manager at All Momentum.
New Business Manager
I lead founder relationships at All Momentum. I listen like a therapist, think in systems, and treat trust as the work itself.
I came to All Momentum because the work I’ve spent my career doing with couples, listening for what isn’t said, reading the system underneath the conversation, is the same work founders need at the most pivotal moments of building. Most consultancies sell. Founders don’t need to be sold to. They need someone in the room who can hear what they’re actually trying to say, including the parts they haven’t said out loud yet.
My background is in psychotherapy, with a specialty in couples and a practice across diverse populations. I’ve spent years training in how relationships actually work: where the alliances form, where the unsaid things live, what shifts a conversation, what closes it down. Those instincts apply directly to how I work with founders now. A buying committee is a family system. A first call is a first session. A reluctant “maybe” is rarely about the deck.
I listen for the unsaid, hold space for what’s hard, and build the kind of trust that doesn’t need to be sold. Done well, the relationship is the momentum.
Contact
We take on a small number of engagements each quarter. If you are a founder with a category to define, a moment coming in the next ninety days, or a market that is quietly waiting for someone to tell the story first, we would like twenty minutes.